Case Study 2: Maternity Clothes
by Karl Adamsas, Last updated
In this second case study, we're looking at a client who sells maternity clothes.
It might be helpful to do another real world example for you where we do another project together from start to finish.
what kind of blogs do we want to get links from?
We're going to focus on mommy bloggers: bloggers with young children, new moms, anyone talking about baby related topics would be a great fit.
The next thing we want to decide is which of our ScrapeBox strategies we're going to use:
For the keyword footprint, we've got:
- The SEMrush Method
- Brands, Models & People
- The ScrapeBox Keyword Tool
For the relevance/quality footprint, we've got:
- The WordPress Method
- The Comment Method
- The Moditisation Modifier
This time around, we're going to use "The SEMrush Method" and "The Monetisation Modifier".
I've chosen "The SEMrush Method" because it's an industry that I'm not too familiar with and I'm sure that an industry of this size has a tonne of long tail keywords that we can borrow from an established blog.
I'm going to use "The Monetisation Modifier" because a lot of mommy bloggers operate in a close knit community.
They try to keep their blogs legit by playing by the rules laid out by the FCC. Things like labelling their affiliate deals. You might be concerned this means that they won't offer paid links or they'll want to label all our links as sponsored but this isn't necessarily true.
Remember, for the right price, these bloggers will bend their own rules all the time.
The SEMrush Method
We're going to start with "The SEMrush Method". We want to find a relevant Top 10 blog that we can enter into SEMrush and get all the keywords that they rank for.
We'll just search a broad keyword and see what pops up.
This site looks perfect for us, they've got a tonne of organic traffic and they're ranking for over 16,000 keywords.
Now, they rank for over 16,000 keywords but the most we can export is 10,000 which is still plenty for us.
So just copy them and paste them straight in the ScrapeBox.
Wrap keywords in quotes.
Now you should have your list of monetisation modifiers saved to your desktop, so just bring them into ScrapeBox like you normally would and you can see that we've got 40,000 keywords.
Scrape up the first 20 results and then just start harvesting as normal.
THE NEXT DAY
ScrapeBox has found almost 97,000 URLs.
Our next step is to clean up this list.
We'll start by removing the duplicate URLs which takes us down to about 60,000.
The next thing I'll do is take out all the useless sites, our social platforms and the free blogging platforms.
That takes us down to about 28,000.
Now, I'm going to apply our blacklist which is the list of sites already in our database. They're already working with us and we don't want to contact them twice.
THE PAGE SCANNER
So now we have 27,311 URLs. that's quite a decent sized list so I'm going to use the page scanner.
We have our advertising footprints but I need to remove the word "affiliate".
Because "The Monetisation Modifier" is based around the affiliate keyword, every URL has that word on it. So we need to remove it from this list of footprints, otherwise, it's just going to trigger every single site.
Now we're going to run the page scanner.
20 minutes later
It's been about 20 minutes and the page scanner is finished checking all those URLs.
It will flag it with the word advertise in the middle column if it finds one of our footprints on the side and you can see, we got a lot of positive results here.
The page scanner will give us is three different files:
- Not Found
"Advertise" is all the positive hits where it found our footprint.
"Error" is obviously errors.
"Not Found" are URLs where it did not find our footprint.
We're still going to contact all of these URLs but I want to prioritise the advertise list.
We do this because the tool isn't perfect and I don't want to miss out on any opportunities after doing all this leg work.
This is our main list, so we're going to paste this back into ScrapeBox and we're going to remove duplicate domains at this point which takes us down to 4,293 blogs.
That's quite a lot of sites, which is just our good list.
So that's about 4,300 sites that are looking for advertisers and are bloggers talking about maternity clothes or babies.
this is currently our best list of prospects
I want to run these through Majestic and eliminate any low quality sites.
So we'll trim to root and then remove the sub domain and remove duplicate domains again which takes us down to just under 4,000.
We'll copy these to a notepad and run them through Majestic.
Now we have our three lists with our trust flow and our citation flow and we're going to remove anything with a trust flow of less than five.
We've sorted by trust flow, highest to lowest and removed anything with a trust flow that's too high.
We now have 2,269 URLs to contact.
Next we'll remove anything that isn't a .com so we can get this down even further.
We've left anything that is a .com, .co.uk, .net or a .org.
That leaves us with 1,940 sites.
I'm not going to run all of these sites through Ahrefs to get the organic traffic estimates.
The list is too big.
Remember, we can only do 200 at a time in the batch analysis. So we'll have to run the tool 10 times for this entire list which I don't want to do.
For a situation like this, my virtual assistants share an Ahrefs log in and are briefed how to get the traffic stats themselves.
They can flag any blog without enough traffic before the outreach stage.
2 Weeks later
So what we're going to do from here is we'll split this up between a team of virtual assistants and they can start contacting them right away with our template and we can see how this list performed.
Our virtual assistants have finally finished contacting this list and negotiating with the bloggers.
We've only done one round of outreach at this point. I wanted to wrap this tutorial up instead of dragging it out for weeks.
If you're interested in seeing some of the blogs who responded, drop me an email and I might be able to share some of them privately.
So this is a summary of our results:
- We scraped up 1,940 blogs
- 852 of those were unrelated, had no contact details or some other roadblock that stopped us from contacting them
- 395 blogs responded to our outreach. That's a 20% response rate
- 95 blogs agreed to let us guest post which is a 5% success rate
Not a massive result but we would most likely see an increase over the coming weeks as we follow up with this list.
So what can we do from here to improve these results?
- We can follow up with the 300 bloggers who responded but didn't agree to guest post. There are plenty of reasons why a blogger wouldn't have agreed. Another email might be all they need to push them over the edge.
- We could follow up with the non-responders again. We haven't followed up with this list at all at this point.
- We could have tested a different set of footprints in the page scanner. The footprints that we used have been refined over many scrapes but they do need to be mixed up from time to time, depending on the niche you're working in.
- We could test different ScrapeBox footprints. Perhaps, try "The SEMrush Method" or "The WordPress Method"
So hopefully, you took something away from this case study. There are so many different ways to approach outreach like this and the most important thing is that you take the first step and start testing any of the strategies that I've shown you.
Once you get the hang of it, you'll be able to churn out custom links on a massive scale, just like an SEO agency.