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1. Do Paid Links Still Work for SEO?
by Karl Adamsas, Last updated
We are the Link Building Association. We work as outsource link builders for SEO's, online marketing agencies, brands, and a few individuals. We build custom links to meet our clients' specifications on a massive scale.
Because we build so many links, we need a reliable way of creating them every day. Super white hat methods are great for those who have the time, but we need something faster, something more reliable, and something more consistent.
All of our links are paid links.
Guest posts, outsourcing, whatever you want to call it, we find suitable bloggers and we offer them money to include their link on their site.
Paid linking gives us total control over the whole process
- the anchor text used
- the quality of the link
- the number of links that we can produce each week
Paid links are completely safe and they are undetectable as paid, if you go about it the right way
So do paid links still work?
Yes, of course they do. I'm going to show you how we build paid links that are 100% Google safe and completely effective at improving your rankings.
If you take the time to do outreach correctly and you target the right type of blog, you can buy links that are indistinguishable from natural links.
can Google detect paid links?
I'm sure they can find the bad ones easy enough. Most paid links are pretty easy to spot. Google, no doubt, has an algorithm that can automatically find them just as easy as you can spot them.
The good news is that it's not too difficult to make paid links look natural. The trick is to raise your standards and only approach legitimate blogs.
You need to integrate your link on relevant pages where there are other natural links.
If the post is not labelled as sponsored, your link is included where it genuinely makes sense and surrounded by legitimate links, then your link will be treated like every other legitimate link on that page.
So what type of blogs do we want to get links from?
The foundations of outreach haven't changed too much, but there have been some major changes in the type of blogs that we want to target, how we find them, how we automate the process, and how we scale it up.
Forget Domain Authority, Trust Flow, URL rank, etc, there's only one reliable metric that we really use to determine if a blog is safe to link on. I'll explain that further in a minute.
Let's start by looking at a bad site first.
This is Redpearloflove.com.
This is obviously a pretty extreme example of a bad link. It's clearly a PBN.
The English is shocking. irrelevant content, badly written, no images, no advertising.
This site exists to sell links.
But the interesting thing is, if we run it through Moz, we have a domain authority of 28.
If we run it through Majestic, we have a trust flow of 20 and a citation flow of 31
Hrefs shows a URL rating of 32 and a domain rating of 10.
On paper, these metrics are pretty good, but looking at the site, you can see it's absolute garbage.
What we use as a quality indicator, without having seen the site, is traffic.
Redpearloflove.com's organic traffic is zero.
If it was a quality site, it would be ranking for keywords, there would be people on site, but this site is just a black hole on the Internet. There's nothing going on here.
They have slammed it with links to artificially inflate the domain authority, the trust flow, the URL rating and unfortunately, all those metrics are pretty useless when it comes to judging a site's quality.
What these quality metrics are good for is eliminating a site.
A site with a trust flow of 20 and a domain authority of 28 might not be good, but a site with a domain authority of five and a trust flow of zero is probably gonna be bad. So you can use these metrics to eliminate sites, but not really to approve sites.
This is a great example of a quality blog. I want to start off by saying that I do not work with this blog. They're not selling links to me. I don't know what their advertising status is. I'm just using them as an example of a quality blog. Now, if you have a look at one of their articles, you can see that they're linking out, so plenty of resources to help back up their claims. It's a very in-depth article, lots of pictures, advertising. Plenty of social shares, a tonne of comments - 310 comments.
This is mamanatural.com - This is a great example of a quality blog.
I want to start off by saying that I do not work with this blog. They're not selling links to me. I don't know what their advertising status is.
I'm just using them as an example of a quality blog.
Now, if you have a look at one of their articles, you can see that they're linking out, so plenty of resources to help back up their claims. They have very in depth content, lots of pictures, advertising. Plenty of social shares and comments
Now, if we check their quality metrics:
- domain authority of 53,
- A trust flow of 38 & a citation Flow 46.
- URL rating 49 & Domain Rating 69
Just looking at their traffic graph, there's been no dips. There's been no penalties. It's steadily growing.
This is a best-case scenario site.
If you could contact this blogger and ask her to include your link into this article, it would be hidden with all these natural links, and it would be treated exactly the same.
Once again, do not contact this blogger. I don't work with her. Generally, sites this big don't work with people like us. I will show you how to find sites that will work with you, in an upcoming video.
I just wanted to quickly cover today what we look for in a blog when we pay for links.
Paid linking is still very much alive and Outreach still definitely works.
Just make sure the blogs that you're getting links from have organic traffic.
Now I’d like to hear from you.
Perhaps you have a question about something you read?
let me know by leaving a comment below…