About The Link Building Association
The Link Building Association exists to solve a specific operational problem in SEO agencies:
Link building works, but it doesn’t scale cleanly.
As volume increases, tracking breaks down, accountability fades, and agencies are left explaining work months or years later with incomplete answers.
That problem still exists today.
Where This Came From
I’m Karl Adamsas.
I’ve worked in SEO and link building for over 15 years across agencies, in-house teams, and large-scale campaigns.
I started in search marketing in the mid-2000s, when link building was poorly understood and often misused. Over time, I specialised in outreach and editorial placements, specifically in systems that could scale without putting brands or agencies at risk.
In 2013, I founded The Link Building Association after seeing the same issue repeatedly inside agencies:
- Delivery scaled
- Oversight didn’t
- Responsibility faded after links went live
Link building wasn’t failing as a tactic. It was failing operationally.
Experience Across Agencies and Brands
Over the years, I’ve worked with agencies and internal teams on link building and SEO campaigns for brands including:
- Breville
- eBay
- eTrade
- ShopBop
- Toyota
- UNICEF
- Vodafone
Earlier in my career, I held senior SEO and link building roles at established agencies, working on competitive campaigns across ecommerce, finance, automotive, and enterprise verticals.
That experience shaped how this service operates today.
Not as a tactic.
As a system that has to withstand scrutiny long after delivery.
Why We Work Exclusively With Agencies
The Link Building Association works exclusively with SEO agencies.
Not freelancers.
Not one-off campaigns.
Not end clients.
Agencies operate under different constraints.
Their reputation is on the line with every deliverable.
Risk compounds across clients.
And uncertainty becomes expensive at scale.
This service was built to function as an extension of an agency team, not a detached supplier.
That means:
- Adapting to different quality standards
- Respecting agency approval workflows
- Taking responsibility for work after it exists
How We Approach Link Building
We don’t use gimmicks, shortcuts, or trend-driven tactics.
Our work is based on:
- Real outreach
- Real editorial placements
- Clear approval workflows
- Ongoing visibility into what exists and what changes
Link building should be boring in the best way possible.
Predictable.
Verifiable.
Accountable.
When agencies know exactly what they’ve delivered, when it was checked, and what happens if something changes, everything else becomes easier.
Why This Still Matters
The Link Building Association wasn’t built to reinvent SEO.
It was built to remove friction, uncertainty, and cleanup work that agencies never signed up for.
I’ve spent my career inside the reality of link building, not the theory of it.
This service is the result of that experience.